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Learn more about us:
Morry started his business career in Real Estate over 30 years ago. He purchased, fixed, and sold hundreds of properties in Southern California. Morry has always been passionate about research and finding ways to find more solutions to complicated problems and this is when he ventured out and formed SuccessorsData.com, which offers inheritance property records to realtors and investors in 42,000 zip codes.
Morry is also the founder of EasyExcelAutomation.com, offering custom and ready made Excel VBA Tools and the co-founder of IQdial.com. IQdial.com is the result of subscribers at SuccessorsData asking Morry for faster ways to reach heirs and for prospecting tools. For years customers of Successorsdata would go to Data24-7.com, which was founded by Marc Orenberg, to append phone and email addresses to their property records and find ways to call the individuals. Finally, Morry and Marc decided to offer a product that would help both companies help their customers reach their prospects faster and easier and IQdial.com was established. Their new product, DialExcel now allows you to dial directly from your Excel file. So, instead of taking the data to your dialer, we bring the dialer to your data! Take and keep notes directly in your Excel file or in the DialExcel system.
Morry is the father of 4 children, two of which are autistic, and is involved in church ministries at Walter of Life Community Church. He is also a grandfather of 2 small boys.
For any questions please email us at [email protected] or contact us at 909-315-5330.
Dialexcel.com is provided by SuccessorsData.com and Data24-7.com
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School Text Messages To Parents – What You Need To Know
MAY 20, 2019 – 9 MINUTES READ
It’s hard for schools to stay in touch with parents consistently.
Sure, you may send them emails or flyers that share information about their children, upcoming events or anything else.
But it’s far too easy for those notices to go unnoticed or ignored, under a ton of other messages that get sent to them throughout the day.
With a 99% open rate, text messaging is an ideal mode of communication between your school and the parents you are reaching out to. Schools are using texts to send parents quick alerts on their children and urgent school updates.
But just how much better is it than, say, a phone call, an email or a social media update?
This post will help answer that question and get you started on using sms for your school.
This guide will take you through:> What parents expect (and what schools need) from school to parent communication > Ways to use text messaging for teacher-parent communication (With sms templates) |
To understand what sets text messaging apart, we need to know how parents really want to get important communications from schools, and how schools can best deliver them.
The keys to effective school to parent communication
“As a parent I want to know how my kid is doing at school, but because of work, I just don’t have the time!”
Naturally, parents don’t want to be surprised at the end of term by their child’s slipping grades or the number of times he or she has been absent from class. They want constant updates on how their children are doing at school.
- Take the initiative to reach out to parents by sending updates on their children or your school straight to their phones. Avoid making parents have to search through your social media to find important updates.
- It’s a large time investment for teachers to call each child’s parents just to communicate quick updates, and for parents to listen. Your school’s mode of communication needs to be able to deliver the message in a way that doesn’t take up their time and is unobtrusive.
- Parents don’t usually check their personal emails at work, which leads to them missing important updates on their children. Parents can receive texts on their phones, even when offline, and are therefore more likely to read them than an email.
Text messaging can help schools avoid these pitfalls when it comes to communicating with parents by letting you send quick and easy updates straight to the parents mobile phones.
Ways for teachers to communicate with parents through text (with sample templates!)
Texts are a great way for schools to send out quick mass updates or even individual, personalized messages to parents.
There are plenty of meaningful ways your teachers can communicate with parents through text messaging and keep them in the loop. Check out some examples along with sample sms to parents below:
Absentee child sms:
Let parents know through text when their child is absent from class.
| Collin has missed 2 classes today – 12/04/19. Please contact Ms. Polzin at 202-555-0191 to discuss. |
Class cancellation message:
Inform parents about abrupt class cancellations due to emergencies.
| Attention parents: Class has been canceled today due to the snow storm. Enjoy the long weekend and stay safe! |
School event sms:
Let parents know about events your school is organizing.
| Support our girls football team as they compete for the County Cup! This Sunday at 3pm on the main field. |
School reopen message for parents:
Remind parents about important dates like school reopening.
| Hi Mr. Jones, Schools back open on the 3 of January. We hope James and the rest of your family have a wonderful holiday. |
School fee reminder sms:
Schedule text reminders about notices like tuition payment or application deadlines.
| Hi Mrs. Hill, Last date to pay the school fees for the next academic year is on 28th May. Please check your mail for the payment structure. |
Performance update sms:
Send parents a prompt sms update if their child’s performance starts to slip in class.
| Hi Mr. Moore, Your child has failed to get the passing grade in Social Studies this semester, Please contact Ms. Granzotto to discuss. |
Grade alert sms:
Give parents a heads up when grades are in, so they can review them with their child later.
| Hi! Results are in for Grades 6-8. Make sure to review them with your child and sign the report card. |
Setting up a school sms system using CallHub (it’s easy!)
Setting up and using a school sms alert system is simple. The first thing you need to do is getting parents to subscribe to your sms system through an opt in keyword:
1. Set up an opt in keyword and shortcode.
Choose the SMS signup campaign on the CallHub dashboard
To set a text alert system for your school you need to have just 2 elements:
1) A keyword
2) A short code or long code (to act as Caller Id)
For example, Text “JOIN” to 562498 for school updates and reminders. Here, the keyword is “JOIN” and the number is “562498”.
Long code — A 10-digit phone number that’s tied to an area code. (Eg. 31568 33649)
Short code — A 5 to 6 digit number that can be used nationwide. (Eg. 562498)
You can set a keyword of your choice while setting up your school sms system and rent a short code or long code from your text messaging service. If not you can use your cell phone number as the caller ID.
Once you finish setting it up, go ahead and promote your keyword and shortcode. When people text in your keyword to the number, they will automatically be added to your database.
2. Let parents know about your keyword and shortcode.
Let parents know about the sms alert system by advertising it wherever you can:
- For new admissions to your school, get parents to opt in or give you their phone number, right as they are filling their admission forms.
- Promote you code on your schools website and all your social media channels.
- Talk to parents about subscribing at PTA meetings.
Now you’re all set to start sending updates straight to parent’s mobile phones
3. Send your first message.
You can send messages through the sms broadcast campaign on the dashboard.
Type out the message you want to send, for example, alerting parents about a cancellation:
“Attention parents: Class has been canceled today due to the snow emergency. Enjoy the long weekend and stay safe!”
Choose the list with the numbers of the parents you want to send the message to.
Now schedule a time you want the message to go out and hit DONE.
Sending out a group text to parents from your school is as simple as that.
Want to try out CallHub for your school to parent communication? It’s easy to get started. You can try it out for free by signing up.
Tags: school text messages to parents
Email Vs. Text – Which to use for your nonprofit?
MAY 17, 2019 – 8 MINUTES READ
Let’s try a fun exercise. Whip out your phone (if you don’t have it out already) and check the last few texts you have received.
Here is what mine looks like:
Yours might not have a picture of a cake. But I can tell you what our texts hold in common:
- Rarely, if ever has a text been missed: See how I got responses to all my questions.
- Each text received an almost instant response
- You considered the texts personal – and did not associate them with work (even though the example I shared here was to order a cake).
To contrast, let me show you what my email looks like (please don’t judge – I know it’s a mess)
Unfortunately for you, a lot of your audience’s inbox would look no different. The sheer number of unread messages means that your email would just be one more to the pile and will probably get missed.
And that is why SMS marketing is the next big thing – because you have a chance of cutting through the noise and reaching your audience via a personal channel.
Statistics support this too. 83% of texts are opened within the first two minutes and 31% of customers respond to the SMS survey in less than six minutes. So your messages will not wait in inboxes gathering dust. Rather, they would get responses instantly.
Armed with these numbers, let us see how email and texts would work for your nonprofit, for different campaigns.
1. Creating awareness:
As a nonprofit, creating awareness for your cause is never ending. It could be to promote a new campaign or get more people involved in existing ones – the fact remains that you will frequently send out messages in bulk to all the contacts in your list.
For instance, you want to tell all your volunteers about the lake cleaning initiative you are organizing the coming weekend. Which channel will you choose?
| Parameters | Text | |
| Content type | A long message, detailing why your cause is important. It can have pictures of the unclean lake and thus appeal to audience’s emotion | Can feature limited words – but a website URL linking to more details can be added. |
| Personalization | Yes, can be personalized | Yes, can be personalized |
| Follow ups | Can be personalized based on user behavior | User behavior cannot be tracked. So follow ups will be in bulk |
| Time to read | Will take time to be read | Read instantly |
| Outcome | Your message would be read and could possibly make an impact. However, it wouldn’t necessarily be in time for the initiative | Message read well before the initiative. However, might not be convincing enough to attend |
Quick tip 1: Do you know which channel your audience prefer? This information can easily be collected while you gather preliminary donor data. Knowing their preference, will tell you whether to go email heavy or text message heavy.
In short, if you are working with a deadline, text message can work better for you. In this case, as the lake clean up is scheduled in a few days, sending a text and following it up with a reminder would ensure that majority of your audience are aware of the upcoming event.
Before you run with that, let’s look at one more use case.
2. Initiating action:
If you want your audience to attend an event or donate for a cause, which channel will you choose?
Honestly speaking, text messages have an advantage here. With peer to peer texting, you can have one on one conversations with every number on your list. The texts would be real time, the responses based on what the prospect says and can easily be done at scale. Here is what a sample conversation can look like:
So yes, in this case, text messages will get you more results.
Quick tip 2: What is the internet penetration in your area? If your audience don’t have quick access to internet, your email would take time to reach them. In such cases, having text message as primary form of communication is better.
This does not mean that email is dead
While it is true that emails do not have the same reach as text messages, emails remain a solid channel of communication. 83% of millennials do read emails and in fact clear their inbox every night (obviously, I belong to the other 17% :)). It is not just for ‘old people’. And can still get you results. Any other myths you hear to the contrary are just that – myths.
So here’s a novel idea – Use both emails + texts
Instead of choosing one over the other, use both the channels together to provide a seamless audience experience. That way, your campaigns have a much better reach and will have greater impact.
For instance, your fundraising efforts will now look something like this:
Step 1. Send weekly newsletter, with keyword and short code to know more about fundraising campaign
Step 2. Include keyword and shortcode in all collaterals – print and website
Step 3. When prospect sends in a text, send an autoresponse text with link to donation (landing page)
Step 4. Wait to see whether the prospect has completed donation
Step 5. If not, send email to prompt donation
Step 6. Again, if not donated, send text asking what is wrong
Step 7. After donation, send an immediate thank you text
Step 8. One week later, send an email highlighting the recent updates and progress in the campaign and show how their contribution helped
Quick tip 3: In case of emergency alerts text messages work better (I really hope no one stops to check emails in the case of fire).
In Summary
No. Email is not dead and text messaging is not perfect. You don’t have to switch from one to the other to see impact. You can simply add texting to your already existing email campaigns to improve reach. CallHub can help you here. The texting tool is simple and lets you create an SMS campaign in three steps. Have fun exploring and let me know how it works for you.
Now, if you will excuse me, I have some texts to respond to and an inbox to sort.
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